I am a conservation biologist, with particular interest in investigating people’s attitudes towards wildlife conservation and the reintroduction of carnivores, which factors affect the conservation of species, and how. In Brazil I worked with captive conservation of the maned wolf, and attitudes of local people in urban and rural areas towards them in São Paulo state, which resulted in the publication of the book “Ecology and Conservation of the maned wolf”. Since 2012 I have been developing a research project to look at people’s attitudes, beliefs and knowledge about the reintroduction of native species in the UK. I am also interested in the role of zoos in helping form positive attitudes towards biodiversity conservation.